Since 2004, we have helped our clients optimize the user's experience with their brand. We help our clients define the challenges facing them and identify ways to eliminate these challenges.

Our user centric process is based on:
o Usability
o Accessibility
o Applicability
o Convenience
o Profitability

We understand that successful businesses must create strong and positive relationships with both their customers and employees to ensure long term success. Understanding your users is the foundation of the Bull's-eye process.

We help our clients to:
o Simplify interactions
o Maximize revenue potential
o Leverage strengths & minimize weaknesses
o Streamline workflow processes
o Focus design on user needs
o Share expertise & methodology
o Create manageable solutions
o Prioritize and scope

All projects begin and end with these building blocks. This is how we measure success.

We create solutions that balance user needs with your business goals, available technology and budget.

Already have an application/site? We will help you answer questions like:
o Who are your most profitable users and how can you better service them?
o How long does it take users to find or accomplish what they came to do?
o How could you better gather feedback from your users?
o How can you identidy opportunities to streamline a pricess for reduce cost to serve?
o How can you measure results online?
o How can you optimize your site across many channels and devices?
o How can you better prioritize & execute on what you need?

Starting from scratch with a new idea? Bull's-eye will help you to:
o Understand all your potential user types and what makes them each unique.
o Identify your target users & focus efforts.
o Define user satisfaction and retention.
o Design based on task & need (use cases).
o Define service levels by user & task.
o Create a blueprint for your site that identifies all features and functionality, what is essential and what can wait until a future release or upgrade.

Don't overlook your internal users needs. Giving your employees tools that help them do their job well enables them to exceed YOUR expectations.

RECENT PROJECT

Merrill Lynch GWIM Mobility Strategy 11/11

Produce a three year roadmap that outlines a comprehensive approach for mobile initiatives that seamlessly supports and enhances wealth management practices while strengthening client relationships.